Connect in the North, who have been working to enable people with learning difficulties to have the same opportunities and power in their lives as everyone else for over 25 years, have launched a brand new logo.
They wanted to make the new logo clearer, easier for people to recognise and they wanted to use an accessible font.
They also wanted to make sure the logo worked well next to the Through the Maze logo. Through the Maze is an information and signposting service for people with learning disabilities, careers and professionals, that is run by Connect in the North. This information service helps people find activities, services and support they need to lead full lives and be part of their communities
The new logo uses the same colours as the old one, but the images have been simplified in to triangles. This is to show that people come in all different shapes and size. The triangles can also be interpreted as mountains showing that we are all on different journeys with challenges.
Luke Beaumont, one of the advisors at Through the Maze said, “This is an exciting new logo for Connect in the North. Everyone on the board and staff members love the new logo. We think it represents us in a clear modern way.
The entire team at Connect in the North is excited to roll out the new logo.”