Sholay Love is a new project running across Leeds and Bradford to increase the sexual health knowledge of South Asian Men who have sex with men.
Local Sexual health charity, Yorkshire MESMAC launches a revolutionary safer sex campaign, for South Asian Gay, Bisexual and Men who have Sex with Men (SA MSM).
Sholay Love is a twelve-month project funded by the Public Health England’s HIV Innovation Fund and is delivered in partnership with Naz Project and Barts Health NHS Trust. The programme will be delivered in Bradford, Leeds and London.
Tom Doyle CEO of Yorkshire MESMAC said:
‘This is an exciting and ground-breaking project; nothing like this has been produced just for South Asian MSM before’.
SA MSM are one of the most overlooked groups when it comes to HIV Prevention – England recently seen a steep drop in HIV diagnoses in white MSM, but this has not been observed in SA MSM, who as a group have much lower sexual health literacy and engagement than other MSM groups.
Rashed, a Sholay Love worker said:
‘There are many cultural, religious and societal barriers which affect South Asian MSM and our access to appropriate support around our identities and sexual health’.
Sholay Love challenges these barriers offering free fast and confidential HIV testing and will be developing an online campaign challenging community stigma and taboos around SA MSM’s love and sex lives.